Are API’s sexier than Jazz?
Imagine you have a bunch of great musicians looking to collaborate and produce the perfect song. But there is a problem, one is a classically trained pianist, another is a jazz player, one is a pop superstar… and one won The X Factor… I know, I know I mentioned the term great musicians in the […]
ABM, It’s downright personal!
Traditionally, B2B marketing and sales teams have tended to work autonomously. As the lines blur between where the handover occurs between sales and marketing teams the role of account-based marketing becomes increasingly obvious. It really should be front and centre with marketing driving interest and enquiries and sales closing the deals. Focusing on the right […]
Is your data smart enough to win?
As we race to introduce more chatbots and marketing automation platforms, the desire to produce personalised content across multiple channels grows. Maybe it’s time to step back and ask if our data is smart enough to drive improved customer experiences. Technologies are becoming smarter with machine learning and the likes of IBM Watson and Adobe […]
Behavioural economics on a new level.
There is a new revolution in AI that could soon make the role of marketing redundant. Based on new webcam technology search engines will be able to predict your next search request through clever tracking of your eye movements and relative pupil dilation. The software behind the new technology analyses your satisfaction with delivered search […]
Will conversational commerce put the ‘service’ back into the retail customer experience?
Whilst the internet opened up a new sales channel for retail brands, it left the personal touch of the customer assistant back on the high street, and retail brands were forced to rely on email as a poor substitute. Social media helped bring some of that real-time personal interaction back into the online customer experience, […]
