How to Create Awesome Ads: The Essentials of Ad Execution
Did you know that the average person is estimated to encounter between 6,000 and 10,000 ads per day?1 This may seem crazy at first, but have a think about all the ads you’ve seen today, however fleetingly, whilst scrolling through social media; browsing online; watching TV or catch-up; or flicking through the newspaper. They pop […]
Will conversational commerce put the ‘service’ back into the retail customer experience?
Whilst the internet opened up a new sales channel for retail brands, it left the personal touch of the customer assistant back on the high street, and retail brands were forced to rely on email as a poor substitute. Social media helped bring some of that real-time personal interaction back into the online customer experience, […]
